I got home recently
after a long and stressful day at work to a quiet chilled apartment and two
chatty cats. There was also an envelope from Italy, with the telltale bulk of
fragrance samples from a brand I had never heard of called Maison Gabriella
Chieffo. (I realised after this had been arranged by my friend Michelyn..). I
have been really impressed with fragrances I have tried coming out of Italy recently
– the exquisite chemical stylings of Nu_be, Antonio Gardoni’s tenebrous Bogue scents, Blood Concept’s sexy medical minimalism, Masque Milano’s operatic storytelling,
Hilde Solini’s witty obsession with Italian sweetness and
now these four haunting perfumes from Gabriella.
Collection 14 is a quartet of incredibly detailed and
personal fragrances, intimately linked to Gabriella herself, her memories,
emotions, impressions and spirituality. Ragù,
Lye, Camaheu and Hystera are all quite
different from one each but also linked by a compulsive signature that verges
on addiction. It smells vanillic, rice-like and resin-sweet. Utterly beguiling.
It flows through all four offerings in varying strengths and binds with its
subtle epidermal familiarity.
(A few weeks later….)
I am returning to this
piece after being unable to resist the epicurean allure of Ragù and added a bottle of it to my collection. It is one of the
most intriguing aromas I own. I guess if I had to call it something, it is a
savoury gourmand, a scent with salted, herbaceous edges, a perfume that
conjures up gustatory delights, a table laden with familiar victuals amid the
gathering of laughter and family.
Gabriella’s Collection ‘14 is oddly familiar and yet
incredibly strange, the scentscapes scoured and alien with flickering glimmers
of memory and recall. Everything about the Chieffo brand is whiteness incarnate;
it is Gabriella’s fetish tone, one of delicacy, angelic wing, snow and virtue.
White is also the colour of shrouds, bone and ash. These two opposing
impressions collide and shatter in a collection of resounding emotional force. There
is tenderness and violence is the rendition of memory in this fascinating
quartet.
Each of the
fragrances: Camaheu, Lye, Ragù and
the unsettling Hystera are connected
to Gabriella and her emotional memories. One of the things I like about this these
passionate scents is their implied femininity. Gender is not something I really
pay heed to, but occasionally certain collections are imbued with powerful
sexuality and persuasions as to be strikingly different. It is quite hard to
avoid Gabriella Chieffo’s powerful blend of matriarchal lineage, motherhood,
childbirth, kitchen, gender and nurturing creativity.
Gabriella Chieffo
Gabriella has placed
the focus of her collection firmly on herself in many ways; it is obvious from
the passionately extolled text that accompanies the brand that she has spent some
careful time nurturing dreams, concepts, loves, failures, pain and olfactory
minutiae leading her to a point where she felt ready to mould ideas into a collection
of perfumed shards and personal sculpture. It feels as if we are sharing
Gabriella’s private thoughts, leafing through bleached out pages of notes left
scattered across the floor in an abandoned therapist’s office.
This kind of
intimacy and divulging of biography could have gone awry. I have sampled other
brands over the years where a deeply personal vision was expounded and
mistakenly explored through mediocre perfumery. The difference with Gabriella
is the devout attendance on detail and awareness of her materials; how they can
be used to reflect, augment and obfuscate her emotional experiences.
Each time I wear one
of these very particular aromas; I am struck by how connected Gabriella is to her work, the artistry and flair on show
for such a small debut is impressive. The fragrances are personified by
elaborately staged portraits of Gabriella herself, posing in a series of Cindy
Sherman-esque tableaux, surrounded by the iconography of each perfume.
In Ragù, she channels a braided Monica Bellucci,
a provocative kitchen wench dreaming of elsewhere, preparing food, eyes gazing
off into past or future. Behind her, tethered owls and winged monkeys cavort
and tell of dreams and madness.
Camaheu is an essay in overflowing whiteness, flowers, lace, weddings, communion, and shroud. A bare shoulder hints at a more wanton nature amid the cornucopia of blondness and offered blooms. In her hand she tenderly holds one giant rose like a beautiful weapon.
Hystera is protection, Gabriella wrapped in a womb of glassy shelter, blurred nudity against blown-up veins of eyes, trees or rivers. She could be airborne or floating, either way, the image references her own teenage pregnancy and the trauma she endured giving birth at such a young age.
Lye is the oddest image, Gabriella as strega biancha, the white witch, winnowing ashes on a deserted beach. She is clothed in tones of bone and bride, hair torn by the wind, billowing around white wings. This image is ritual and spell, goodbye and remembrance.
Camaheu is an essay in overflowing whiteness, flowers, lace, weddings, communion, and shroud. A bare shoulder hints at a more wanton nature amid the cornucopia of blondness and offered blooms. In her hand she tenderly holds one giant rose like a beautiful weapon.
Hystera is protection, Gabriella wrapped in a womb of glassy shelter, blurred nudity against blown-up veins of eyes, trees or rivers. She could be airborne or floating, either way, the image references her own teenage pregnancy and the trauma she endured giving birth at such a young age.
Lye is the oddest image, Gabriella as strega biancha, the white witch, winnowing ashes on a deserted beach. She is clothed in tones of bone and bride, hair torn by the wind, billowing around white wings. This image is ritual and spell, goodbye and remembrance.
A number of these images:
roses, wings, monkey, owl, amniotic sac and proffered dust are repeated like
motifs across the PR material and website, almost like symbols of some personal
mythology. In the booklet that accompanies the scents, Gabriella describes (in
odd and convoluted wording to be honest..) how by wearing her scents you enter
her ‘inner worlds’….and ‘not only breathe through the fragrances, but
also through dreams, shapes, memories, words…’. A little outré perhaps but
it is heartfelt and reflected in the rapturous way she has assembled her
fragrances.
I cannot get over how
weird Ragù is, a scent inspired by
the eight hour simmering of the classic Neapolitan ragu pasta sauce. Gabriella
has captured what she refers to as ..‘A
gentle sweetness that tastes of home. A family perfume’.
Odours of home,
hearth and return are very powerful. We all harbour smells we recognise as
markers of childhood and growth. The kitchen is a crucible of olfaction, odours
mingling, crashing and pressing in on our evolving senses. We never lose these
formative foodie impressions; in so many cultures (sadly, not so much our own
these days..), the preparation of food en
famille, sharing knowledge, techniques and love is almost ritualised. I
make certain dishes without even thinking about them, so engrained is my
mother’s teaching in me. When I make a slow-cooked goulash with smoked paprika
and green peppers, the scent of peppery beef and simmering tomatoes always
throws me back to my childhood in Africa and this dish served with nutty
basmati rice and soured cream.
We need these
epicurean references to anchor us; even simple things like beans on toast with
melted butter, marmite, freshly made crèpes, bubbling cumin-drenched daal; the
pervasive bouquets of memory food can raise shockingly real rooms, people and
memories. Even humble Heinz tomato soup can be a visceral olfactive trigger; it
is a smell I have never forgotten from cash-strapped student days. When I smell
it, I can taste the Jacobs cream crackers I would crumble in as I ploughed
through reams of French translation work.
Ragù
is the scent of a carefree weekend, a Sunday of women: sisters, mothers,
daughters preparing a sauce of elegance and power. Tomatoes, basil, garlic,
oregano, thyme. Floured hands rolling perfect small balls of meat to be dropped
into pots of bubbling crimson sauce. The secret of the sauce is in the
longevity of the cooking, drawn out over soft simmering hours. Tomatoes
caramelising, their sugars oozing out into the thickening pulpy mix of aromatic
herbs and piquant pepper. The house slowly fills with the aromas of their
endeavours, chased through the air by voices and bursts of bawdy mirth. These
are the smells that call the soul home.
The fragrance is
beautifully rendered, a portrait of that hypnotic Sunday ambience, the
diffusive slow-cooked fumes that radiate in mind and home. It opens on a dry, dazzling
burst of spicy pink pepper and orange that segues into the complex and
important heart of the recipe; a crumbled mix of sweet black pepper, nutmeg,
elemi, cloves, saffron and cardamom. Despite the obvious spicy overtone to this
section, the blending creates a very odd sensation on the nose of dried rubbed
oregano, simmering amid the garlic and sweet tomatoes of the ragu sauce. I personally love the heady
aromas of dried herbs – mint, dill, oregano, basil, thyme etc – they take on
quite a different character to their more blatant fresh incarnations. There is
a touch of woody darkness to desiccated herbs that appeals to me and it's this
I can smell in the herbaceous aura of Ragù.
The base is loaded with cypriol, woods, patchouli and the wonder of Cashmeran,
a disturbing softener of edges, bringer of shimmering translucency.
Ragù
smells of cuisine and it doesn’t. It has enough olfactive triggers to provoke
our memories to search for reference points. An extraordinary collision of
mama, food and odour, exploring the pervasive linger of generational food
preparation. The olfactive sleight of hand is admirable; the skin smells just
edible enough without the scent becoming a crude parody of itself. There is
great delicacy at work here, the notes combined with the finesse and finish of a
recipe that has been handed down and made by a hundred hands on a hundred
stoves.
It is without a
doubt one of the most eccentric and arresting fragrances I have tried in years
and I had to have a bottle for my collection. The square cut bottle is just
lovely, topped off with a textured stone cap. The other three fragrances are
just as fascinating; it was just that Ragù
grabbed me and didn’t let go.
Hystera is a massive experience. The vanilla/labdanum pairing in the
base is overwhelming, staining skin for hours. This enormous opaque womb of powdered, sweet protection veils
the senses in heady drama. Hysteria is a complex and fraught word, weighted
with etymological reference from hysterikos,
Greek for of the womb. It is always
been a slightly pejorative word, applied to women who can’t control their
emotions. Symptoms of hysteria at one time were linked to the fluctuations of
the menstrual cycle and irrational fear of feminine sexuality.
Gabriella has re-claimed
this challenging word to represent her own perfumed experience of motherhood at
an early age, when she struggled to reconcile the dichotomy of love and pain
that childbirth brought about. Hystera
is a whisper to a rising scream of aromatic oddness; sleepy sage and bergamot
notes are bedded down in a distinctly off-tone iris, the colour of bandage.
Then that crescendo of vanilla, powered by ghostly patchouli and the
plasticised force of labdanum. It is a claustrophobic scent but also
irrevocably beautiful, the vanilla ebbing and flowing like moody tides. In the
image for Hystera, Gabriella is
curled, foetus-like and naked in a fluttering amniotic bag, seemingly protected
from the outside world, perhaps using scent as talisman. But the veil seems
fragile and if it tears, the world will blind and burn. I loved the power of Hystera on my skin; it smelled
magnificent as time amplified its expansive vanillic canvas.
Camaheu was my least favourite, only because it was the scent my skin
puzzled over and rejected. On paper, the concept of scent as cameo carving,
layers revealing themselves as notes evolved was rather lovely, if a tad
laboured, linked as it was to the concept of puberty, adolescence and the
emergence and formation of our personas. Again, Gabriella trails powder though Camaheu’s floral, jasmine, rosy
backdrop, mixing this with a harder, more bracing top of grapefruit and damp
ivy. I can’t really smell the amber in the base; this seems lost amid the musky
swirl of dust and petals as the scent fades. I may have to re-visit this odd
scent, it’s not that’s its bad at all and Gabriella’s trademark whiteness is
rather lovely in the mid-floral section as the rose, for a moment reveals
achromatic petals to the sun.
Lye
is the fourth part of the quartet and in many ways the oddest scent in the
collection. I returned to this one over and over, puzzled by the ashen drift of
Gabriella’s formula. Actual lye is Sodium Hydroxide, a compound obtained by
leaching wood ash. Now produced on an industrial scale for use in curing, soap
and cleaning products, lye was originally obtained in a much more labour
intensive aromatic way. Ashes from household fires were chilled and packed down
into barrels with holes drilled into the bottom. The ashes sat on a bed of
stones and hay to allow slow drainage. Water was poured over the top of the
ashes and allowed to soak for at least three to four days. The resulting fluid
would be caustic and concentrated, a brutal alkali used for centuries to bind,
clean, bleach, strip and dissolve.
In the Bible, book
of Genesis (3:19b) it says, "for
dust thou art, and unto dust shalt thou return." The graveside
committal of ashes to ashes, dust to dust
is freely adapted from this and echoes throughout this delicate, albino scent.
It is a scent of whiteness, purity and luminous haze. Just as lye was used to
bleach, there is a sense in this arrangement of cold linen and starched cotton,
fresh from sky-billowing. Bergamot and a peculiar milky lemon note light up the
top of the scent, slipping into a delicious touch of iris which in many ways
resembles the image of Gabriella in the Lye image, letting ashes slip through
her lovely hands. The iris is that ephemeral, dusted across the composition
like memory. The trademark vanillic opacity lies in the base with a nicely
rounded and amandine smelling oppoponax note; mixed with a supple rub of what
smells like chalked gloves makes Lye
a very strange olfactory experience. It doesn’t quite hang together as an
actual scent to be honest; I didn’t like the airiness of the ingredients over
the aridity of a rather indistinct incense facet. But these are minor cavils, Lye still smells unique and each time I
sample it, I interpret different things, so perhaps it’s just a question of
time. I wore it a couple of days ago and really noticed the sense of washed out
skies and hazy calm as the cold smoke flattered and seduced the drifting iris.
So we will see.
So, Gabriella
Cheiffo from Lecce in southern Italy, with Collection
’14, you have managed to completely surprise me with four very singular and
beautiful perfumes. It is rare for me to be interested by the entirety of a
collection, but with a few reservations, this quartet seduced me. Ragù has spirit and emotion, style and
above all: heart. I cannot wear it without imagining a thousand homes, walls
damp with steam, knives flecked green with basil and garlic, scattered tomato
pulp on work surfaces as sauces simmer, bubble and reduce across the world.
Everyone has their own ragu sauce
recipe I guess, little tweaks here and there, secret additions passed on down
from mom, but the secret is in the preparation, the sharing, the savouring of
accumulated knowledge and tradition. Ragù
is just extraordinary scent making, from a woman who has given herself over,
body, soul and biography to the creation of emotional olfaction.
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